A coating of primer and paint can transform the most mundane space into a decent environment, but what happens when you want to inspire and captivate your mass of customers on a daily basis?
The Future Energy Source Company, FESCO, wanted to introduce their new suite of locations in a vibrant way, as every "Proudly Jamaican" company should. Here comes the creative insight from "Insyt" to lead the way.
A Collaboration like no other
Between 2021 to 2023, we have worked alongside Jamaica's most talented muralists to create awe inspiring fixtures at FESCO locations in Jamaica.
These vibrant works of art, featuring acclaimed muralists Richard Nattoo, Simone Williams, Suzanna Missenberger, and Joshua Solas, bring forth a burst of color and cultural richness to FESCO's spaces. The overarching theme of the murals is "Proudly Jamaican," an ode to the country's rich heritage and vibrant spirit.
What does it mean to be Proudly Jamaican?
The chosen theme, "Proudly Jamaican," encapsulates the essence of the murals, aiming to celebrate the unique identity and cultural diversity that defines Jamaica. Each mural, carefully crafted by the talented artists, tells a story that resonates with the spirit of the Jamaican people. From iconic landmarks to the warmth of the community, the murals serve as a visual representation of the nation's pride and resilience.
MEET THE MURALS
Mural 1: The People's Pot
Creative Director: Cevan Coore
Muralist: Simone Williams
Mural 2: Swamp Party
Creative Director: Cevan Coore
Muralist: Richard Nattoo & Jermaine Smith
Mural 3: The Best of JA
Creative Director: Cevan Coore
Muralist: Joshua Solas
Assist: Anna Guthrie
Community Mural 1: Talented Spirits
Creative Director: Cevan Coore
Muralist: Suzanna Missenberger
MORE TO COME
FESCO's partnership with Insyt Creations Limited to produce "Proudly Jamaican" murals represents a significant step towards integrating art and culture into the corporate landscape. As these vibrant artworks come to life, they promise not only to transform FESCO locations into cultural hubs but also to celebrate the beauty, resilience, and pride of the Jamaican people. The collaboration is not just about art on walls; it's a testament to the power of creativity in fostering a strong sense of identity and community.